Walking into any health store, the most common form of advertisement consists of portraits of men and women that have been transformed through the wonders of the newest fad- the diet pill. The supplement industry makes millions of dollars by false advertising the effects of their products. Consumers are easily attracted by the idea that they will have the same favorable results seen on the "before and after" pictures.
At first, I was easily duped by supplement companies' ploys to gain more profit, but after researching the ingredients used in these diet products, I found that these supplements would not have any helpful benefits for weight loss. So basically, the results seen on the bottle are not genuine results. According to the documentary, "Bigger Faster Stronger," most of the before and after pictures seen on advertisements, like the one shown above, are taken on the same day. It is unfair for these companies to put false hope in the minds of their consumers, but according to Christian Boeving, a fitness model who often graces the pictures on the advertisements, people should be smart enough to know that the models on these advertisements are using other supplements such as steroids. But is it fair for the consumers who don't know this kind of information?
Millions of people grasp on the tiny sliver of hope that these supplement companies give them, believing that they can finally get rid of their ugly flesh suit. They spend thousands of dollars on pills that have similar effects as drinking a cup of coffee, only to be met with a bitter disappointment in the end. I believe that these companies are promoting this epidemic of obesity by making their consumers believe that they can eat fattening foods without consequence and just take their diet pills to get rid of any weight they will gain in that process. So the next time you look at a before and after picture, you should really consider whether or not the image shows the truth or the lies of supplement companies.
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